Satchmi: a vinyl record store and coffee shop in Manila dominating the local SERPs

- Organic Clicks up by 96%
- Organic CTR up by 32%

The Holy Union of User Experience & SEO

Satchmi is a Manila-based vinyl record store and coffee shop with stores in SM Megamall and UP Town Center.

The client had very specific requests:

  • Make the website easy to use – The only way a customer could purchase a vinyl record before was to send them a message, pay them through bank transfer, and send them the proof.

  • Make them appear on general, high-intent keywords to dethrone their competitors in the local market.


  • Search Engine Optimization
  • Conversion Rate Optimization
  • Technical SEO
  • Content Marketing
  • Web Design and Development
  • e-Commerce Set-up and Integration

Developing a website that's geared to convert

After an exhaustive keyword and competitor research, I was able to see some of their keywords that had been stuck within the top 11 to 20. These are low-hanging opportunities. After optimizing the product pages for the keywords they were ranking for, and fixing how their site is structured, I was able to bring these keywords in the first page. 

The client was happy with the results of the campaign, not only because of this, but I was also able to rank their site for the competitive term “eBike” at #1; they were only ranking at #6 when the campaign started.



Product Page

Product Page

Overall GSC 6 months comparison (Non-Branded)

Overall GSC 6 months comparison

Dominating the local Google map pack

Organic Clicks within the last 9 months

Dominating the local SERPs for non-branded terms


Our website’s now optimized and easier to use. our clients can now easily navigate through the pages without having a hard time looking for a specific item. SEO helped a lot, too. Overall experience was superb.

Ronald Sy, President of Satchmigroup Inc.

Get a free marketing consultation

During your free 30-minute call, you will get:

✅ Free review of your website, including actionable steps on how to improve it

✅ Reverse-engineering of what works for your competitors and how you can outrank them

✅ Live review of your website’s technical issues that may be hurting your ability to rank

✅ Free assessment of how well your site is optimized for conversion