The Challenge of a Strong Brand
This client had a problem: besides their company name, they weren’t ranking for anything else. While this is mostly true for most companies whose brand is so strong it does the heavy lifting in terms of sales, this scenario still poses the question, “how do you reach the customers who don’t know you?”
- Search Engine Optimization
- Conversion Rate Optimization
- Content Marketing
- Outreach Campaign
- Press Release
Hyper-focusing on the low-hanging fruits
After an exhaustive keyword and competitor research, I was able to see some of their keywords that had been stuck within the top 11 to 20. These are low-hanging opportunities. After optimizing the product pages for the keywords they were ranking for, and fixing how their site is structured, I was able to bring these keywords in the first page.
The client was happy with the results of the campaign, not only because of this, but I was also able to rank their site for the competitive term “eBike” at #1; they were only ranking at #6 when the campaign started.
TESTIMONIAL FROM THE CLIENT
This project helped the site rank on the first SERP for keywords such as e-bike. As a result, revenue is up significantly year over year. Kris works very closely with the internal team. Communicative and easy to work with, he’s a true partner. I was very clear that my goal, first and foremost, was to rank on really high-value terms and he took that very seriously and that became a pillar goal for us going into this relationship. He was able to achieve that in less than six months.
Adele, Chief Marketing Officer
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During your free 30-minute call, you will get:
Free review of your website, including actionable steps on how to improve it
Reverse-engineering of what works for your competitors and how you can outrank them
Live review of your website’s technical issues that may be hurting your ability to rank
Free assessment of how well your site is optimized for conversion