After an exhaustive keyword and competitor research, I was able to see some of their keywords that had been stuck within the top 11 to 20. These are low-hanging opportunities. After optimizing the product pages for the keywords they were ranking for, and fixing how their site is structured, I was able to bring these keywords in the first page.
The client was happy with the results of the campaign, not only because of this, but I was also able to rank their site for the competitive term “eBike” at #1; they were only ranking at #6 when the campaign started.